Love Yarn Madrid 2024 is the largest festival in Europe dedicated to the world of crochet and knitting. It offers you the opportunity to reach the target audience of your brand in a fun and relaxed environment.
The more than 12,000 visitors, professionals, designers and experts from the industry will visit this edition to find out what’s new in the industry, seasonal collections, yarn production initiatives or trends in the world of indie dyers.
Exhibiting at Love Yarn Madrid 2024 offers you the best showcase for your yarn project, whether you are a big brand, a reference store or a creative artisan, we offer you in-person contact with your customers to showcase your product.
The public enjoys a relaxed enviroment at Love Yarn Madrid in which they can take workshops, organize meetings, participate in games, and enjoy the food court. A fun environment, the best venue for your brand .
2024 Edition
The selection of exhibitors, speakers and teachers will allow us to offer a first-class experience for the more than 12,000 visitors of this 2024 edition.
+ 150 exhibitors
+ 40 speakers
+ 12,000 visitors
· 2 auditoriums
· 15,000 m2 for exhibition
· 1,000 m2 of food court
Visitors
Love Yarn Madrid guarantees the assistance of hobbiers from the wool, knitting and crochet world, allowing you to reach the entire yarn community.
· 95% female
· Medium-high spending level
· Main hobbie is knitting or crochet
· Willing to take part in activities
” Long duration of their stay at the festival
· Future online buyer
Marketing
We work to achieve a great experience for visitors, but also, to ensure that the experience of exhibitors and sponsors is beyond their expectations, before, during and after the event.
The digital marketing campaign will be complemented by an email marketing campaign and an annual communication plan. We will have the diffusion of the main media
90% of the previous edition exhibitors of Love Yarn Madrid have shown interest in coming back again this year, proof that they achieved the commercial objectives thatthe have set for their brands at the fair.
85% of the exhibitors obtained sales levels rated as very good, generating a global sales volume of more than €1,000,000. One hundred percent of the exhibitors, both national and international, achieved the return on the original investment.
Most visitors to the first edition have also expressed the desire to repeat the experience, a great indicator of the success of the fair since its starting edition.
Love Yarn Madrid 2024 is a great opportunity to reach your audience, but also thanks to the possibility of making sales or workshos you can also make the experience profitable.
Sponsors 2023